Although many young consumers in the United Kingdom prefer to shop online for several kinds of products (e.g., for apparel and footwear), that preference does not apply to the same extent for groceries. In 2023, about 50 percent of Gen Z and just over 40 percent of millennials said they would prefer to shop mostly in-store for groceries, given the option.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1384508/mostly-online-vs-offline-shopping-groceries-uk/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023." Chart. May 12, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1384508/mostly-online-vs-offline-shopping-groceries-uk/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1384508/mostly-online-vs-offline-shopping-groceries-uk/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Groceries in The United Kingdom in 2023." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384508/mostly-online-vs-offline-shopping-groceries-uk/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1384508/mostly-online-vs-offline-shopping-groceries-uk/ (last visited December 18, 2024)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384508/mostly-online-vs-offline-shopping-groceries-uk/
